The automotive world is buzzing again because the Dodge Charger Six Pack secured another prestigious title. Recently, the Detroit News officially named this controversial muscle car their Car of the Year. Furthermore, this accolade follows Top Gear awarding the same vehicle their own Car of the Year distinction. Clearly, the industry is taking notice of the new platform. However, the reception among the faithful remains mixed. While critics applaud the engineering, the streets still demand the return of the V8.
As we discuss this news, note the momentum building behind this vehicle. Specifically, these accolades suggest that Dodge delivered a competent machine. For example, winning over the Detroit News is no small feat for a domestic manufacturer facing scrutiny. Consequently, these awards could help sway public opinion. Nevertheless, the transition from the HEMI to the Hurricane engine remains a sticking point for many enthusiasts.
The Six Pack Reality: Awards vs. Preference
Despite criticism regarding the engine change, the car itself earns respect. In fact, I personally ordered one. We are planning a build dubbed the “General Grant,” which will feature an orange finish. I do not hate the vehicle. On the contrary, I think it is cool. However, my preference remains clear. I simply want the V8 version of that car. Finally, one wonders how many awards this platform would win if it housed a HEMI instead of the six-cylinder Hurricane engine.
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Regardless of personal preference, the interest is undeniable. The market is starting to react to the Dodge Charger Six Pack. Unfortunately, this interest brings a familiar problem back to the forefront. As demand creeps up, dealerships are reverting to aggressive tactics. For instance, reports are already surfacing regarding massive markups on these incoming units.
Dealer Greed Returns with $15,000 Markups
It seems some dealers learned nothing from recent market corrections. Specifically, dealers are already slapping $10,000 to $12,000 markups on the new Charger. In one extreme case out of Oklahoma yesterday, I saw a markup hitting $15,000. That specific instance involved David Stanley, a name many might recognize. Ultimately, this behavior is blatant price gouging.
Inevitably, someone will pay it. There is always a buyer willing to be foolish with their money to be first. However, this is a terrible financial decision. This vehicle will depreciate faster than a rock. Consequently, anyone paying fifteen grand over sticker will find themselves in a bad financial situation immediately. If you plan to keep the car for twenty years, perhaps it matters less. But for the average buyer, throwing that money away is insane.
Production Politics and The Windsor Issue
Beyond the dealership lots, political drama is brewing regarding where workers build these cars. Currently, Stellantis manufactures the new Charger in Windsor. However, the incoming Trump administration is reportedly unhappy about this arrangement. Furthermore, rumors suggest that political pressure could move production to the United States.
Does this political pressure affect its status as Car of the Year? No. The award from Detroit News stands regardless of the assembly location. Furthermore, these accolades are vital for Dodge right now. They validate the company’s direction during a difficult transition period. If Dodge is smart, they will leverage this immediately. Soon, we should see commercials highlighting these awards to show the masses that the new era is successful.
2026: A Make or Break Year for Stellantis
Looking ahead, the awards are a positive sign of a broader turnaround. The company has already begun correcting its course. However, 2026 is shaping up to be a massive year for Stellantis. It is essentially make or break. The company appears to be going “all in.” Interestingly, it looks like they might rely on the HEMI again.
I have said this before, and I stand by it. If they go all in on the HEMI, they will be successful. The core brands—Chrysler, Dodge, Jeep, and Ram—are strong enough to keep other struggling brands afloat. Even Fiat is showing signs of life. For example, they are back to full employment at their factories, which is a significant milestone. This indicates that the turnaround strategy is working.
Ultimately, the Detroit News award is just one piece of positive news in a sea of changes. The return of the workforce, the potential return of the HEMI in 2026, and the critical reception of the Six Pack all point upward. Stay tuned, because the next few years will define the future of American muscle.
