Honda Dealership Busted for Outrageous Markups
Just when you think dealership markups couldn’t get any worse, a shocking case out of Florida proves otherwise. While Stellantis brands like Dodge, Jeep, and Ram have long been accused of predatory “market adjustments,” it looks like Honda is joining the party—and the results are an abject disaster for consumers.
Recently, Fort Myers Honda was exposed for tacking on a jaw-dropping $15,000 market adjustment to a Honda Civic Type R. Yes, you read that right—a Civic. But the greed doesn’t stop there. The dealership piles on thousands more in so-called “extras,” including overpriced lug nuts, ceramic and glass coatings, and even questionable theft-deterrent packages. In total, buyers could be looking at $20,000 or more in markups and add-ons for a car that was never meant to carry luxury-car pricing.
This type of pricing scam isn’t about “supply and demand”—it’s about dealerships squeezing customers until they give in. They waste your time in negotiations, banking on you eventually agreeing just to get the car. The best way to fight back? Don’t show up. Don’t pay it. If cars like the Civic Type R sit unsold, gathering dust and costing the dealership money in floorplan interest, they’ll eventually be forced to stop the nonsense.
Consumers deserve better, and dealerships like Fort Myers Honda should be ashamed of these tactics. If you’re shopping in the area, look for a competing Honda store that doesn’t play the markup game. Better yet, demand transparency and walk away from any dealer that tries to shove hidden fees and “market adjustments” onto your bill.
At the end of the day, the only way to stop this scam is simple: don’t buy into it.
