I promised to keep digging for information on the 2027 Ram TRX. As a result, I uncovered exactly when the first production vehicles roll down the assembly line. Furthermore, I analyzed the pricing structure that has everyone talking. The sticker price shocks people at first glance. However, the reality is much more nuanced once you investigate the official order guides.
In this update, we break down the production timeline, the new standard features, and the Bloodshot Night Edition. Specifically, we look at why the 2027 Ram TRX effectively costs $89,000 despite the six-figure window sticker. Let’s dive into the details right now.
The Truth About the 2027 Ram TRX Price Tag
I initially predicted the 2027 Ram TRX might hit $120,000 or even $130,000. Subsequently, sources at Ram contacted me to clarify the situation. They challenged me to look deeper into the press release. Consequently, I discovered that the price hike is not simply a markup.
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The starting price sits around $102,590. However, the core truck actually costs $89,000 if you strip away the new standard options. This places it exactly in the ballpark I originally hoped for. Effectively, Ram baked thousands of dollars of previously optional equipment into the base price.
For example, look at the Ram RHO. That truck starts at $69,000. Yet, adding the “Level 1” equipment group instantly raises the price. Similarly, Ram applied this same logic to the 2027 Ram TRX. They made the Level 1 luxury group standard equipment. Therefore, you cannot buy a stripped-down, base model anymore.
As a result, the entry-level price sits effectively at $99,000 plus destination. This marks a significant change from previous years. Nevertheless, you get a massive amount of truck for that money.
Standard Features Are No Longer Optional
Previously, buyers could skip expensive luxury features to save money. However, that is no longer an option. The 2027 Ram TRX comes fully loaded right out of the gate. For instance, the massive 14.5-inch touchscreen is now standard. Consequently, you cannot get the smaller screen available on lower trims.
In addition, the premium Harman Kardon 19-speaker audio system comes standard. Hands-free driving capabilities are also included. Furthermore, the truck features dual wireless charging pads and a heads-up display. Finally, Ram baked comfort features like heated and cooled massaging seats into the base MSRP.
Here is a breakdown of what is likely included in this standard grouping:
- 14.5-inch Uconnect Touchscreen
- 19-Speaker Harman Kardon Audio System
- Hands-Free Active Driving Assist
- Dual Wireless Charging Pads
- Heated and Ventilated Massaging Seats
- Heads-Up Display (HUD)
Ram follows Ford’s playbook here. For example, you notice a similar strategy if you build a Ford Raptor R. Once you select the Raptor R package, the truck comes fully loaded. Therefore, there are almost no standalone options left to check. Ram consolidated the old TRX options into a single, mandatory package. Consequently, this raises the floor price but simplifies the build process.
Production Timeline: August 2026
The most massive leak regarding the 2027 Ram TRX is the production schedule. I confirmed that the first trucks roll off the line in August 2026. This marks the official start of production for the 2027 model year. Therefore, we expect the order banks to open sometime in the summer of 2026.
This timeline aligns with the production shift for the Ram REV as well. Effectively, the electric truck and the TRX start production just a month after the model year switchover. The Sterling Heights assembly plant likely ramps up standard trucks first. Then, they integrate the high-performance models shortly after.
August 2026 marks the first time we see the final production version moving down the line. Until then, we rely on these leaked schedules and marketing materials. However, this hard date gives buyers a target for saving their down payments.
The Bloodshot Night Edition Constraints
There is considerable buzz surrounding the “Bloodshot Night Edition.” This package features a unique aesthetic with red and black accents. However, there is a catch regarding its availability. Ram confirmed that they do not strictly limit this edition by number. Instead, they will take as many orders as they can.
Nevertheless, there is a production bottleneck. The black finish on the top half of the truck is not a vinyl wrap. It is actual paint. Ram sends these trucks to a third-party outfitter to paint the roof and pillars black manually. The red stripe on the side is a vinyl decal, but the paint work is labor-intensive.
Consequently, this creates a constraint. The vendor may not keep up with demand, just as we saw with the Dodge Demon 170. Ram might not fulfill every order if too many people order the Bloodshot edition. Therefore, do not listen to dealers who claim it is a limited-run collectible. It is simply a production constraint issue.
Fortunately, you can add the Bloodshot package to any color truck. You can spec this edition whether you want white, blue, or the silver zenith. However, be aware that it might delay your delivery.
Buying Strategy: Never Pay MSRP
Dealer markups are a serious concern with a starting price over $100,000. However, I am actively working to help you avoid this. I reached out to dealer contacts across the country. My goal is to compile a list of dealers who will sell the 2027 Ram TRX at or below MSRP.
We are launching a dedicated TRX page on GoAfterSpeed.com. This resource lists dealers, salesman names, and contact info. You do not need to sign up or pay me anything. I simply want to ensure you do not overpay. For instance, I have seen dealers move these trucks at sticker price even with the high MSRP.
In the past, savvy buyers could find deals under sticker. Finding a discount is even more critical with the new higher base price. Therefore, keep an eye on the website as we get closer to the summer 2026 order date.
Security Is Mandatory
Finally, we must address security. You should reinvest that money into protection if I can save you several thousand dollars on the purchase price. The 2027 Ram TRX will be a high-value target for thieves. However, we do not yet know if the 2027 architecture has better encryption than previous years.
Therefore, I highly recommend installing an aftermarket security system. Personally, I use Compustar on my Demon 170. I have had zero issues with it. This modification is necessary for a $100,000 asset. Consequently, it should be the very first thing you do after taking delivery.
Overall, the 2027 Ram TRX is expensive, but the value proposition remains strong when you consider the standard equipment. Stay tuned for more updates as we approach that August 2026 production launch.
