Jeep’s Veterans Day Surprise: A Limited-Edition Model
Jeep, under the Stellantis brand, has announced a new vehicle exclusively for active duty and veteran military members. This move was revealed during SEMA, following conversations with Tim Kuniskis, the CEO of Ram, and the head of SRT. The announcement promised something special for Veterans Day, and Jeep delivered.
The new model is strictly limited to 250 units. Only those who are currently serving or have served in the military are eligible to purchase. The exclusivity and targeted release make this a standout in recent automotive news, especially for those following Dodge, Ram, and Stellantis performance cars.
Performance and Pricing Stand Out
I would describe the vehicle as a “gem” and highlight its strong build and appealing price point. The model features a 392 engine, a significant detail for Wrangler enthusiasts. As I’ve told you guys, the 392 Rubicon Jeeps have easily surpassed the $100,000 mark. This special edition is set at around $70,000.
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Fox Vehicles, known for building the first Ram Street truck with a supercharged 5.7 Hemi, is behind this project. The vehicle also includes Fox suspension, adding to its off-road and performance credentials. At $70,000, the value proposition is clear, especially when compared to similar high-performance models.
Demand and Dealer Warnings
Given the limited run of 250 units, I expect high demand among military buyers. Stellantis should consider expanding the offering or introducing similar editions in the future. However, I’ll also give a strong warning to dealerships: do not attempt to profit unfairly from this exclusive release.
I’ll make it clear that any dealer trying to mark up prices or take advantage of veterans will face public backlash. We promise to expose such practices, warning that negative coverage could severely impact dealership sales. The message is direct—leave this special edition for its intended audience.
Leadership and Brand Direction
We credit the new leadership at Stellantis for this positive move. This contrasts the current approach with previous management, emphasizing the importance of having leaders who understand the brand and its customers. This exclusive Jeep is seen as a sign of a broader turnaround for Stellantis and its performance car brands.
For Dodge, Ram, and Jeep fans, this release signals a renewed focus on enthusiast and community-driven products. The host calls the vehicle “needed” and hopes it sets a precedent for future limited editions aimed at specific groups.
Key Takeaways for Automotive Enthusiasts
- Jeep’s new model is available only to active duty and veteran military personnel.
- Production is limited to 250 units, increasing exclusivity and demand.
- The vehicle features a 392 engine and Fox suspension, priced around $70,000.
- Dealers are warned against price gouging or exploiting the release.
- This move reflects Stellantis’ renewed commitment to its core audience.
Overall, Jeep’s Veterans Day release stands out in the automotive news cycle. It combines exclusivity, performance, and a clear message of appreciation for military service. As a result, this limited-edition model is set to become a sought-after addition for eligible buyers and a talking point among the military and performance Jeep fans.
